2024: Where Growth Met Good

2024 proved to be a great year for Making a difference with the business recording strong growth across all major areas. As more individuals and organisations turn to thoughtful, sustainable, and charitable giving, the company saw impressive upticks in platform engagement and product demand.

One of the standout achievements was an 11% increase in the number of charities signing up and joining the platform, reflecting a growing interest from the nonprofit sector in new, innovative fundraising tools.

Printed cards continued to play a significant role in customer engagement, with a 15% rise in the number of printed cards sold and sent during the year. This steady growth underscores the enduring appeal of personalised, physical greetings—particularly when combined with charitable impact.

Even more remarkable was the surge in digital engagement. The platform experienced a massive 45% increase in eCard usage signalling a shift towards more sustainable and instantly shareable options. This growth not only highlights the rising popularity of eco-conscious alternatives but also suggests that more users are embracing digital solutions for meaningful communication.

“We're thrilled with the momentum we built in 2024. The Significant Growth Across Key Metrics, in charity partnerships, in printed cards and in eCards shows that our model, combining heartfelt messages with real-world impact is resonating with a broader audience more now than ever before.”

With a strong foundation in place, we are poised for continued innovation and expansion in 2025, aiming to connect even more people with causes they care about—card by card, making a difference.

So if you are a charity wanting to join our platform or a customer wanting to set up an account, what are you waiting for?